Automation and improved efficiency are essential for any business. Smart business owners use tools to leverage and enhance the human components inside and outside of their enterprise.
If your organization doesn’t have a plan to dig deeper and measure meaningful results; like how many lives it will make better, jobs it will create, communities it will strengthen, or families it will serve, you may want to review your vision, values, and goals.
Are you extracting resources from the earth without replenishing them? Could you sacrifice a few parking spaces for cars in favor of park space for people? Do you have the moral fiber to reduce your profits in favor of more affordable life-saving products? Can you suppress the desire to pass costs, burden, or blame on your end-user, client, consumer, audience, patient, citizen, and instead improve your supply chain?
Each day you have an opportunity to reduce the size of your ego and realign your focus. Place it on the number or size of problems solved, crises averted, lives saved, children fed and educated, elders respected and cared for and other similar causes. If you’re courageous and smart, you can do that profitably. Do it well enough, and the number of zeros on the balance sheet will grow through need, not greed.